Writing is not hard, but it does take a lot of work to get something from it. There are a lot of myths about writing, that up until recently, I thought they were true. Turns out, that most people that write for a living, take their job so seriously, they forget how to write for the fun of it. Making money from your work is not hard, but you have to know the basics which include sentences with these words at the beginning: Who, What, where, and when! Read More
Preparing a tailored case study questionnaire is one of the key elements in a successful case study initiative. Yet too many companies overlook this important step.
Does this sound familiar? A sales reps approaches you about a customer all revved up to participate in a case study. You grab your case study questionnaire and send it off to the customer with a meeting invite. Read More
A case study is a wonderful marketing tool, which lets you show how clients have successfully deployed your product or service. However, making a compelling case requires a well-defined strategy. This article suggests three tips, which can enhance the marketing effectiveness of your next case study. Read More
Writing an effective essay prompt requires equal shares of art and science. The prompt must allow room for creative interpretation and analysis. However, the prompt must also provide organization and boundaries for the writers’ responses.
1. The prompt should be brief. Wordiness only serves to confuse the writer. Read More
Even the best chef can become overwhelmed trying to please fussy eaters. Mothers know it’s hard to please everyone at the dinner table, especially children. Kids can be the toughest food critics of all. In fact, small children may refuse to try a new food based solely on its appearance, smell or texture, never mind what it feels like sliding from the taste buds down into the tummy. Read More
I’m not a virtual assistant. I’m not even using one…yet. But recently I had an experience that accentuated the value of hiring a VA. One of the information marketers I subscribe to had offered one of his products for free as a Thanksgiving gift. It was a subject that interested me so I signed up.
It was good information that I found helpful and I wanted to thank the marketer. Read More