Case Study; Mobile Oil Change Business in Houston is it Feasible with Traffic Congestion?

Case Study; Mobile Oil Change Business in Houston is it Feasible with Traffic Congestion?

The Greater Houston Area is home to over 5.5 million Americans and there are 1.4 cars for every man, woman and child there. And yes they like their SUVs and Trucks too, as everything in Texas is big. Can a successful automotive service company launch a successful niche business like a Mobile Oil Change Service in the Greater Houston Area and make money? Read More

Writing Essays – Using Stories to Support Your Thesis

Writing Essays – Using Stories to Support Your Thesis

Once you’ve come up with a great thesis for your essay, you need to give it credibility by supporting it thoroughly with-

  • stories
  • examples
  • reasoning

You see, it won’t matter much that you’ve got a fantastic thesis if you’ve got lousy support for it in the form of thinly developed stories, weakly described examples, and faulty reasoning. Read More

College Admission Essay – A Benchmark

College Admission Essay – A Benchmark

The strings of our views, values, beliefs and orientation are tied around our past experiences and future aspirations which caters as an important food for our present thought process. It is our way of thinking reflected through expression and behavior which determines our acceptance every where. During interactions be it casual or formal, we all try to gauge each other’s views to find out common grounds for discussion. Read More

4 Keys to Writing Successful Research Papers

4 Keys to Writing Successful Research Papers

When your teachers or professors assign you to write a Research paper do you dread the thought of it? By learning and mastering 4 key to writing successful research papers, you will be able to write thoroughly researched, well written and successful research papers in a short period of time. The 4 key elements are:

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Yard Signs Case Study: Martin Brothers Clothiers

Yard Signs Case Study: Martin Brothers Clothiers

Company Outline

Martin Brothers Clothiers is a high-end menswear store located in Meridian, Mississippi. Founded by Sterling and Barrett Martin in 2001, the retailer recently-relocated to a larger storefront in a busy new shopping center. Although most of Martin Brothers’ loyal clientele was happy to make the move to a bigger facility, the brothers did not see the growth in business that they expected by being in such a prime location. Read More

The Case Study – Your Hardest-Working Marketing Tool

The Case Study – Your Hardest-Working Marketing Tool

Considering a Case Study?

The case study is a useful – but often overlooked – marketing piece. While many business professionals read case studies in trade journals, they don’t always think about having one written for their own company or adding to the few they may already have.

A case study is simply the story of how your company or organization solved a unique problem in a creative or interesting way. Read More