MBA Essay Tips for Cornell’s Johnson School

Over the past several years Cornell University’s Johnson MBA program has revamped everything from the curriculum to the programs offered by the school to the application process. Candidates can now choose between a traditional two-year full-time MBA program and a one-year program designed for focused candidates with an educational foundation in business topics. Another, newer program, offers a one-year study opportunity in New York City focused on technology.

Cornell’s application process has innovated as well. Now, a new process integrates Linked In profiles with the application process, allowing candidates to auto-fill sections of the application.

Applicants for both the One-Year and Two-Year Ithaca based MBA programs: You are the author for the book of Your Life Story. In 2,000 characters or less please write the table of contents for the book in the space provided or upload it as an attachment. Note: approach this essay with your unique style. We value creativity and authenticity

This essay is an opportunity to show the admissions committee who you are on a personal level. You can use this opportunity to demonstrate your unique career goals, personal attributes or community involvement. Something that has been a constant theme in your life since childhood could be an interesting part of this essay. Perhaps you have had a lifelong involvement with a charity, sport or musical pursuit.

When structuring the story, think of this essay as a way to communicate a narrative theme of your life to the admissions committee. What are the key moments that are meaningful to you? Were there key stories involving your friends, family, professional pursuits, hobbies or interests that impacted the person you are now? This narrative likely has more than one focus because you are more than one-dimensional. You may spend one chapter on a personal event, another on interests in school, and another on an important travel experience. Consider balancing the personal, professional and extracurricular carefully to communicate as much as possible about each area.

There are three ways to demonstrate how you fit within this dynamic setting. You must select one of the following as part of your application, demonstrating your creativity, style and technical experience:

• send a link to your work

• upload a video

• provide a written sample

Whether you choose a creative approach or write an essay in response to this question, researching the Johnson MBA at Cornell Tech is a productive way to start working on this question. The Johnson MBA focuses heavily on technology and digital, and is seeking students who have practical experience in those areas. This experience could span anything from programming to graphic design, or even business development.

If you are someone with a creative or technical skill set than sending a link to your work may be an ideal expression of why you are applying to this program. For almost anyone creating a video could demonstrate your creativity, personal attributes, and personal fit with the program. If you focus on a written essay as a response make sure you are able to communicate your passion for technology, the digital economy, and the opportunity to study with students in the Cornell Tech Master’s program.

Related video: JOURNALISM: the differences print media and electronic media.wmv


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