Can Just Anyone Do Copywriting?
Learning to be a good copywriter is something most people are capable of, as long as they realize that it will take some study and effort. Learning to write good copy takes time and work. In many cases, internet marketers decide that they are better off outsourcing their copywriting needs rather than devoting their limited time to learning how to do it well. Still, learning the basic skills of good copywriting can be helpful, even if you end up outsourcing all of your copywriting work to professionals. When you read good copy, it probably feels natural and easy, but it’s actually more complicated than it seems. If you want to write copy that persuades your customers to try your own products or services, start using some of these techniques.
Headlines are, in some ways, the most important part of your copy. Your headlines are what will turn your site viewer into a reader or turn them away completely. Amateur copywriters usually write loud, "in your face" kind of headlines. They usually depend on devices like bold letters and exclamation points rather than coming up with a really good concept. The trick of a good headline is that it not only makes your reader pay attention, but also gives him a hint of what you are selling and makes him want to know more. It’s not easy to do all of this with so few words. Find headlines written by other marketers in your niche. What makes you want to keep reading? What turns you off? Keep this in mind when creating headlines for yourself.
Depending on the circumstances, you can use humor but not in excess. There have been some successful sales letters that used humor. Humor is a great way to endear you to the people visiting your website. It’s hard sometimes to predict what people will do, but if you can make them laugh a little it could make them feel a bit more comfortable and stay on your site. But you know… there’s always a fine line between just right and overdoing it. Also, you really don’t ever want to appear like you’re trying too hard.
When you change tactics on your sales page, put a headline into the text to help separate the ideas. Using a headline in the middle of the page, which will be larger and bolder than the rest of the text, is a great way to set readers up for a new idea or sales tactic. This is also a good way to reach readers who may be skimming your page before reading all of it. This is how most site viewers decide if they want to read the body of the page or if they want to click on to someone else’s offer.
The illusion is that things created by professionals only look easy from the outside. But if you attempt it, you’ll see very fast that it’s not easy. No worries, though – just keep on writing it and you’ll get better.
But, learning the fundamentals is where you want to start.